Moving Forward Together

These guidelines will help us define and build a consistent brand presence and experience across all platforms.

Brand Identity

GuruFin presents its technology and concepts to provide a blockchain network alternative that is suitable for general use and encourages mass adoption and participation by addressing the constraints listed above. 

The Chain aims to facilitate countless services and business models by converging blockchain technology and traditional payment systems for the real economy and Web 3.0 environment. 

We are committed to empowering individuals, communities, businesses, and public figures by delivering exceptional blockchain solutions that are fast, with low gas fee and enhanced security, to redefine the boundaries of technological innovation.

Mission Statement

GuruFin is committed to empower individuals, communities, businesses, and public figures by delivering exceptional blockchain solutions that are characterized by speed, low gas fees, and enhanced security. We aim to redefine the boundaries of technology with our comprehensive approach.

Vision Statement

Our vision is to lead the blockchain revolution as the benchmark for innovation, collaboration, and trust in the digital world. We envision a future where decentralized technology seamlessly integrates into everyday life to enhance transparency, security, and user experience.

Hashtags

These are our branded hashtags to be used across all social media platforms.

#GuruFin #TGP #GuruFinL1 #GuruFinChain #GuruFinSDK

Values

The following is a series of our core values we attain to in order to strive towards innovation.

Innovation and Technology Focus

Innovation is at the core of our DNA. We thrive to develop cutting-edge solutions that redefine the new industry standards.

Decentralization and Collaboration

We believe in the power of collective intelligence. We enable a collaborative mindset by working together with other communities and partners to build an ecosystem where power and decision-making are distributed.

Transparency and Accountability

Our blockchain technology is designed to offer transparency with verifiable and traceable transactions. We hold ourselves accountable to our users, partners, and stakeholders.

Security and Trust

GuruFin strives to ensure the highest level of security in the blockchain industry, building confidence among users. We are dedicated to protecting users’ assets and data, cultivating a safe and secure environment for everyone within our ecosystem.

Sustainability and Scalability

We are committed to building blockchain solutions that are scalable, sustainable, and interoperable with low environmental impact to create a platform that can sustain long-term growth and evolution.

User-Centric Approach

We focus on user experience filled with versatility and immersion, no apps required.

Logos

Correct usage of the GuruFin logo is essential for consistent brand communication. Please check twice to insure you’re using the correct logo.
Download all logos
gurufin metal

Icon

For token, social or accent.
gurufin b

Icon

For token, social or accent.
gurufin w

Icon

For token, social or accent.
gurufin v b metal

Horizontal

Use in all horizontal contexts.
gurufin font b

Horizontal

Use in all horizontal contexts.
gurufin font w

Horizontal

Use in all horizontal contexts.

Typography

As an integral part of our brand, the following font family should be used. These typefaces are our unique handwriting and add emphasis to the personality of our identity.

SEN

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234568790,.;'[]-=+{}!@#$%^&*()

SORA

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234568790,.;'[]-=+{}!@#$%^&*()

Primary Colours

The primary GuruFin Pallete consists of a darker colour scheme. The mix of complimentary blues and oranges represent the GuruFin infrastructure.

Black

HEX: #1C1C1C
RGB: 28/28/28

Off White

HEX: #F7F7F7
RGB: 247/247/247

Dark Blue

HEX: #3C454F
RGB: 60/69/79

Orange

HEX: #cf8151
RGB: 207/129/81

Accent Colours

The accent colors of the GuruFin Pallete are used sparingly or to complete gradient sets between the primary colors.

Dark Brown

HEX: #63300B
RGB: 99/48/11

Rose Gold

HEX: #B76E79
RGB: 183/110/121

Dark Grey

HEX: #777777
RGB: 119/119/119
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